Mezura is an online boutique that allows customers to create one-of-a-kind garments from vintage clothing and re-purposed fabric. Mezura recaptures the past—by reusing clothes, each with a sentimental story and a life lived— and brings it forward to the present. Mezura empowers customers to take the lead in designing their own clothes, and to build a more cooperative, engaging, and active relationship with the fashion industry as a whole.