Fall 2026 priority deadline for transfer and graduate studies is January 5.

Fall 2026 priority deadline for transfer and graduate studies is January 5.

Program

Our vision

Curriculum →

Mission →

Community

Who we celebrate

Faculty →

Chair →

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Work

We strive for

Recent Work →

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Fall 2026 priority deadline for transfer and graduate studies is January 5.

Program

Our vision

Curriculum →

Mission →

Community

Who we celebrate

Faculty →

Chair →

Staff →

Students →

Work

We strive for

Recent Work →

Ventures →

News →

FAQs →

Apply Now →

Search

Joey

Joey

Winter Sun

Winter Sun

Project Description

Project Description

Joey is a sustainable upcycling brand that turns old denim into unique, personalized accessories. By combining creativity and sustainability, Joey helps reduce textile waste and give new life to old materials.


A laptop screen displays a product page for "JueyBag," featuring a blue denim bag hanging on a metal fence. The page includes product details such as "Size," "Quantity," "Quality," "Color," "Price," and "Shipping," along with options for adding to cart or checking out. A black lamp with a white shade sits to the right of the laptop, and a pen rests on a dark surface to the left. The background is dark and blurred.



Three smartphones display a conversation between two people on Joyofficial. The left phone shows a denim-cutting tutorial. The center phone shows a denim-packing message. The right phone shows a shipping-packing message. All screens display the same interface with images, text messages, and icons.

Newsletter

Newsletter

Newsletter

310 East 22nd St - 5th Floor

New York, NY 10010

310 East 22nd St - 5th Floor

New York, NY 10010

310 East 22nd St - 5th Floor

New York, NY 10010

(212) 592-2600

mfadesign@sva.edu

(212) 592-2600

mfadesign@sva.edu

(212) 592-2600

mfadesign@sva.edu