3-way street is a campaign to help NYC pedestrians, bicyclists and motorists transition to a shared-streets mentality. The major expansion of bike lanes has exposed a clash of long-standing bad habits—such as jaywalking, running red lights, and plowing through crosswalks. Change is difficult. The campaign's goal is to show our interconnection and shared role in improving the safety and usability of our streets. A street poster campaign drives traffic to the website, where a video overview offers a look at the impact of bad behavior on others. The site offers education, a community forum, and links to other sources.