Hello, I’m Seungeun (Andrea) Song from South Korea. I love capturing minimal moments in our everyday lives and bringing them into my world of design.
The video in this campaign presents the life cycle of a flower bouquet. Flowers are cut from their roots and put in preservatives to live past their lifespan. When made into bouquets, they come with numerous wrapping papers and ribbons that become useless after the main event. What remains are flowers, waiting for their inevitable death, and a pile of waste. The content of the video was then created into a poster and held in Seoul’s biggest, busiest flower market, the Gangnam Express Bus Terminal Flower Market.