Fall 2026 priority deadline for transfer and graduate studies is January 5.

Fall 2026 priority deadline for transfer and graduate studies is January 5.

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Fall 2026 priority deadline for transfer and graduate studies is January 5.

Program

Our vision

Curriculum →

Mission →

Community

Who we celebrate

Faculty →

Chair →

Staff →

Students →

Work

We strive for

Recent Work →

Ventures →

News →

FAQs →

Apply Now →

Search

asian man in the nature

Student Spotlight: Heedong Jeong

Student Spotlight: Heedong Jeong

Date

By Todd Carroll

Meet Heedong Jeong, one of our MFAD Class of 2024 students.
Hometown: Bloomington, Indiana
Heedong is interested in delivering messages through all the possible visual languages.

asian man in the nature


Featured Work:
What would it take for the spice culture to successfully settle in Korea?
With accelerating climate change in full swing, agriculture is one of the most sensitive industries. Growing spices that relied on imports could be a suitable future alternative considering the transition point toward subtropical climate. In order to demonstrate its feasibility we need a place where we can experience spices firsthand. I would like to propose SPICEABLE, a place where you can grow, experience, and consume spices in the background of the Punch Bowl Basin in Korea.

logo with oval shape and typography on white background on the left side and natural landscape on the right side



nature image on the left side with color options for blue, yellow and green



three posters with centered illustrations



Check out Heedong's website (heedongdesign.com) to learn more about her work.



short books layered in a row with illustrated covers on dark background



logo with oval shape and typography on white background on the left side and natural landscape on the right side



nature image on the left side with color options for blue, yellow and green



three posters with centered illustrations

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310 East 22nd St - 5th Floor

New York, NY 10010

310 East 22nd St - 5th Floor

New York, NY 10010

310 East 22nd St - 5th Floor

New York, NY 10010

(212) 592-2600

mfadesign@sva.edu

(212) 592-2600

mfadesign@sva.edu

(212) 592-2600

mfadesign@sva.edu