Camille McMorrow and Bruno Zalum (MFAD '12) have been getting well deserved blog press for their "The Return of the Lost Sock" project.

Here's a snippet from The Dieline: "Stefan Sagmeister asked his MFA Design class at the School of Visual Arts 'Can design touch the hearts of strangers?' Bruno Zalum and Camille McMorrow interpreted the question with a wink, and decided to lighten the hearts of people in the midst of a truly dreadful experience: doing laundry!"

Here's their video.

Here are the posts:
Under Consideration's Quipsologies
The Dieline
Lovely Package
Coudal Partners
Below the Clouds (Swedish design website)

(That's Bruno in the washing machine.)