Do branded trade characters have lives of their own? . . . well, on Monday April 27 the secrets will be revealed. The first year MFAD students' show for Kevin O'Callaghan's Product 3D Realization class will debut SHELF LIFE -- 19 students, 19 characters -- at the SVA Gramercy Gallery from 6 - 8 pm. It'll be like walking into Whole Foods only much much cheaper (free, in fact).