MFAD co-chair Steve Heller interviews "Objectified" director Gary Hustwit at a free screening of the film at THE PHILOCTETES CENTER FOR THE MULTIDISCIPLINARY STUDY OF IMAGINATION Saturday, January 23, 2010 at 2:30pm, 247 East 82nd Street (Phone: 646-422-0544; email: info@philoctetes.org)

This event is free and open to the public.

"Objectified" is the second feature-length documentary about design by filmmaker Gary Hustwit, whose first was "Helvetica." The film examines our complex relationship with manufactured objects and, by extension, the people who design them. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability. Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world’s most influential product designers, and looks at how the things they make impact our lives.