Fall 2026 priority deadline for transfer and graduate studies is January 5.

Fall 2026 priority deadline for transfer and graduate studies is January 5.

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Fall 2026 priority deadline for transfer and graduate studies is January 5.

Program

Our vision

Curriculum →

Mission →

Community

Who we celebrate

Faculty →

Chair →

Staff →

Students →

Work

We strive for

Recent Work →

Ventures →

News →

FAQs →

Apply Now →

Search

A set of chocolate packaging boxes, one black and the other blue.

Night Shift Cheer

Night Shift Cheer

Credits

Yimeng Cui

Date

By Nigel Sielegar

[This project was done for Stefan Sagmeister's class "Can Design Touch Someone's Heart."]
For cashiers who work late into the night, these shifts can be very frustrating. They have to deal with homeless people / drug addicts / thieves / drunks. It’s not a very fun time to be at work. I wanted to make the cashiers laugh a little bit, so I redesigned chocolate packaging to cheer them up and give it as a treat for the night.
Watch the video here.

A chocolate blue and yellow packaging cover with text Ghirardelli on it.



A photo of a man in a food store. On the photo is the white text: Touch.



A photo of a man holding a phone while sitting in a store near a cash register.



A photo of a man holding a phone near a cash register while a woman looks at it.



A photo of a blue yellow back and front cover of a chocolate bar. On it there is an eagle logo and the text: Ghirardelli.

Newsletter

Newsletter

Newsletter

310 East 22nd St - 5th Floor

New York, NY 10010

310 East 22nd St - 5th Floor

New York, NY 10010

310 East 22nd St - 5th Floor

New York, NY 10010

(212) 592-2600

mfadesign@sva.edu

(212) 592-2600

mfadesign@sva.edu

(212) 592-2600

mfadesign@sva.edu