Jenny Rozbruch (MFAD '13) created a web-based product for her Thesis venture designed to bring humanity into the lives of the elderly. GreyMatters is its name and it was just covered on Huffington Post on the occasion of it premiere on the app store:
"This challenge was the kernel of an idea that grew into GreyMatters, an iPad app Rozbruch created as a thesis project while she was earning her Master of Fine Arts at the School of Visual Arts in New York in 2013. GreyMatters is an interactive life storybook, which uses photos, music and games to not only preserve memories but also engage a loved one who's suffering from dementia and may seem difficult to reach."