From Ron Lieber's "Finance for Tots: How to Forgo Ice Cream for a Toy" comes this:

"Until recently, however, few people made much effort to get children this age to think hard about money. Why go all pecuniary on a child who has barely mastered counting?

In the wake of the financial crisis, however, and the realization that individuals share at least some blame for the bubbles, a number of people and organizations have taken up the cause of helping the next generation of grown-ups form better habits at an earlier age.

The JumpStart Coalition for Personal Financial Literacy recently expanded its target age group to include the pre-kindergarten set. A new book called “Pretty Penny Sets Up Shop” tells the story of a young girl who sets up a “small mall” in her grandmother’s attic to pay for her grandmother’s surprise party. . . "

Read it all here:

Devon Kinch (MFAD 09) is also interviewed (second interview) on Bloomberg radio here