Home: Shanghai, China / Web: https://chenweixu.com.

This project is one of my favorite school works from Design and Branding instructed by Kevin Brainard. Mark Randall is a design professor at Parsons who is also a beekeeper. He makes B-Line Ice Cream in small batches, using wildflower honey produced from his own hives in Upstate New York. I expanded his original branding and packaging design to tell the whole story. The result was a branding identity, packaging design and illustration introducing how honey is collected and produced by bees.