Brett Traylor, co-founder and executive creative director, brings more than 25 years of design experience to his creative leadership at Thinkso where he is known not only for his bold visuals and highly conceptual work but also for his commitment to clients and colleagues alike.
As Thinkso co-founder and executive creative director, Traylor guides all of the agency’s corporate, cultural, and consumer design work. Most recently, he led the rebrand of Am Law 100 firm Haynes Boone, the largest in Texas at the time. His work also includes the naming and branding of DoResearch, Stanford University’s online research portal; product naming and visual identity for the now famous S’well water bottle; and publication design for Baylor College of Medicine. Other notable clients include The New York Times and the inventor of electronic equities trading, Instinet.