Leen Sadder has also made it to the Adobe semi-finals for a project done for Allan Chochinov called THIS that aims to repackage and promote the miswak twig as an organic, biodegradable, portable, more beneficial substitute for toothpaste and a toothbrush. The product is packaged in a tube with a cigar-cutter-like cap that peels off the outer layer to reveal the natural bristles. The campaign features photographs of various sticks alongside a standard toothbrush to show the simplicity of the product.