Faculty member Jonathan Bell of WantBranding flew in from Rio to have his weeklong naming intensive. MFAD thesis students spent their mornings trying to define their unique products through their unique names. Who ever said "a rose by any other name. . ." was all wet. What fools these mortals be!

For more on Want:
http://www.wantbranding.com/about.php

(The portait below is not of Mr. Bell, but a fellow countryman.)